![]() ![]() This was more than a case of simple word-for-word translation. For launch, 300+ product descriptions were localized for each of the six localized sites. Allowing for local hosting, greater customization options and faster download times, using country-specific top-level domain names was the optimal solution to meet our client’s goals.įollowing their design guidelines, we created six sites that were brand aligned while allowing for customization within each territory. These would be re-sourced by a content management system and eCommerce platform that could serve multiple localized sites. ![]() There are many aspects to rolling out an eCommerce launch in multiple territories, which is why a global localization provider such as Alpha is well positioned to meet the challenge.ĭrawing on the client’s own market research, we helped to refine product selection for each of the key markets to ensure maximum cultural relevance and seasonal appropriateness.īased on market intelligence and long-term growth strategies, we secured top-level localized domain names for our client in each target market. Multi-region eCommerce localization: cultural relevance In turn, this led to the development of a localization strategy for the target markets and the creation of a project plan to localize territory-specific eCommerce sites for China, Japan, Saudi Arabia, Germany, France and the UK. In partnership with our client, Alpha’s specialist team conducted a detailed review of their existing eCommerce platform, noting its strengths and weaknesses in terms of usability, brand identify, search engine optimization (SEO), market penetration and profitability. The first stage in any eCommerce localization project involves analysis and assessment. Contacting Alpha in early 2020, the client needed to have fully functional localized sites up and running by March.ĭedicating a multidisciplinary team of specialists to the project, Alpha was ready to meet the challenge. Having conducted detailed market analysis, our client wanted to localize its eCommerce platform to target new markets in Asia, Europe and the Middle East. Our client was an outdoor and sports apparel brand, which launched five years ago, with physical stores in seven major US cities and an eCommerce store serving (mainly) the North American market. ![]()
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